Looking for a way to earn extra cash? Affiliate marketing is a great option.
One of the easiest sites to work with is Amazon. Amazon earned about $6.4 billion dollars last year. Experts estimate there are around 65 million Prime members.
As of May 2016, Amazon had 12,231,203 products for sale. That number excluded books, wine, media, and services, and only continues to grow.
Most people think it takes time and money to make an Amazon affiliate site. That’s not entirely true. Here’s how to do with without breaking your budget.
Start with a Domain Name and Hosting Site
The first step is to find a hosting site. Yes, you can find a hosting site that doesn’t charge you to use their site. WordPress is one of them.
The problem is that your domain name is beyond your control. This usually means your Amazon affiliate site won’t be as attractive to most customers.
You’ll find it’s worth the fee to pay a hosting site. Your site will seem more reputable.
Once that’s done, choose a name that is easy to spell and memorable. Go quirky or get straight to the point. Make it part of your branding efforts.
If you’re not an expert at building blogs or websites, that’s okay. You can also have experts custom make one just for you.
Use the Right Keywords
Keywords will do two things for your Amazon affiliate site. They will help your potential customers find you.
They will also help your site rank higher on search engines. But figuring out which keywords can be a struggle if you don’t know what you’re doing.
One way is to take a look at similar sites. Determine which keywords your competition is using.
Another way is to think like your customer. Figure out which words or phrases they’re most likely to use to find the Amazon products you’re selling.
There are sites like Google that you can pay to help you if you’re really stuck.
Create Great Content
Shopping on an Amazon affiliate site should be fun. Otherwise, people won’t want to come back.
Users want to be able to engage with the site. They want to share their purchases with their friends and family.
But great content goes further than that. It’s a part of natural SEO.
The better your content, the more both your customers and search engines will love you. Learn more about best SEO practices to drive more traffic to your site.
Don’t be afraid to share humor and wit. Keep your brand in mind.
See what about you sets you apart from others. Share that with your customers to make your site unique from all the other ones out there.
Write consistently so that your customers are always heading back to see what the latest and greatest items are you’re promoting.
Make it Shareable
Set up your Amazon affiliate site so it’s easy for your customers to share with everyone they know. Referrals are the best type of marketing.
First off, it’s free. Secondly, it means you already have the trust of one customer. When they tell someone else about your site, you have trust already built in with a new customer.
Trust is something no amount of money can buy.
Use Social Media to Attract Visitors to Your Amazon Affiliate Site
Social media is the cheapest way to market your site to users. If you do it right, you can get away with spending very little on any online marketing.
Create a page on Facebook, Twitter, Instagram, and Google+. But don’t stop there. Forums and other blogs are another great way to share your content for free.
Talk about how helpful the products you’re selling have been helpful to you. Share stories about happy customers and how the product changed their life.
Don’t make it sound too sales-like. Blatant pitching is a turn off for most consumers. Add photographs of the products you’re selling. People want to look at what they’re buying online.
You can also do a lot with video. Videos can be used to talk about how to use a product properly. Funny videos are especially shareable.
Write Guest Posts
Guest posts are a great way to spread the news about your blog. It also sets you up as an expert.
Go ahead and do some research. See which sites are complimentary but not competitive to what you’re selling.
One suggestion is to contact a professional organizing site. Ask if you can write a blog about your favorite Amazon products to help their clients get and stay organized.
Find out who the big influencers are online. You could approach someone like Suzy Orman to write a guest post about the best products to help someone become more financially responsible.
Get creative. Don’t be afraid to reach out. Connect with them on social media. The worst they can do is turn you down. As you continue to grow your reach, that no may someday turn into a yes.
Study and Learn from the Data and Analytics
Data and analytics may seem confusing.
But you need to learn what they mean. Then you need to learn how to work with them.
This information is key. It will show you exactly how well your marketing is doing.
If your bounce rate is high, it means people aren’t staying on your site. Which may mean your content is boring. It could also mean your site is too slow and people lost interest. Don’t be afraid to try different strategies.
Then take a look at the data. It will tell you when you’re on to something right.
Learn from the best. Find companies who are doing really well selling Amazon products.
Take a look at their site. Look at their social media. See what’s working for them.
Then turn to the marketing experts. Our site is constantly sharing useful content to help you earn more money.
Check back often to read our latest blog.