Site owners can sometimes become fixated with on-page SEO strategies, and this can lead to less than desirable results on Google.
What about your off-page SEO strategies?
You can’t ignore them!
This is a real mistake, and one many site owners continue to make. You need to have a resolute, comprehensive off-page SEO plan in place to ensure your site ranks well year-round.
So, what does it take to build the perfect off-page SEO strategy?
Goal of Off-Page SEO
What is the primary goal of off-page SEO? This is a good place to start before you build the perfect strategy.
The goal of off-page SEO is to help bolster the site’s online reputation and accumulate positive signals for your brand. This is the bare minimum.
When done right, this will push your brand’s value in the right direction.
What are searchers looking for before heading to your site? What problem are you resolving?
Most site owners understand this concept to an extent. They might create content or use specific keywords geared towards content, but that is not enough. You need to do more!
Off-page SEO looks at finding the right sources.
Are there discussion boards searchers are visiting? Reddit threads?
You need to find, join, and participate in these communities before you start pushing your site in front of them. It’s all about building connections and establishing the positive rapport you need to rank well.
Social Media Integration Matters
How well integrated are your social media accounts (Twitter, FaceBook, Pinterest)? If they’re not integrated with the rest of your business, you are missing out on a major source of traffic.
Google and Bing have started to value social media integration because it’s a sign of an engaging site.
You want to illustrate you’re an authority in the niche and social media accounts will do this for you.
Not only should you put up accounts, but you also want to remain interactive. Engage with users/followers on these platforms because this will bode well for your chances of ranking in the long-term.
The more you engage, the stronger your brand becomes. The added value of a higher ranking is icing on top.
Sticking to the idea of social media, why not reach out to social media influencers in your niche?
These are individuals who have large followings in your target market. For example, if you are selling beauty products, why not go to an online makeup guru to promote your account(s)? It will ensure you gain new traffic and it can be done at an affordable price.
Influencers are trusted by their followers, which helps bolster your SEO results.
Guest Blogging Helps
In the past, most people assumed guest blogs were a quality way of getting backlinks.
While this is true, you want to look past backlinks. You want to gain the trust of your target market by posting on relevant blogs. This is going to help build your image as a brand, and that is far more useful than a simple backlink.
This is why you need to put time into the content being published on your site.
Don’t publish random unthoughtful blog posts in the hopes of ranking. You need to put in the time and effort to properly research and write great content that your visitors will find valuable.
Play Around With Content
What type of content are you pushing out in front of your target market? When and where are you posting this content?
You want to play around with the content.
Try not to focus entirely on text-based content. Why not look into videos, infographics, and images? These might bolster your chances of ranking and could push a lot of new traffic your way.
Many site owners get lost in their ways and ignore this strategy.
This is an excellent start to your off-page strategy. Look into these tips and implement them immediately. You will notice your site’s pages increase in rank after these changes are made.